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Keyword Research Techniques

Understanding What Keyword Research Is

Keyword research is the process of finding words and phrases that people use in search engines with the aim of optimizing content around them and improving search engine rankings. It's a fundamental SEO tactic that helps marketers understand the demand for certain terms and find the terminology their audience uses.

Effective Keyword Research

Lets go over some of the most effective steps to performing keyword research:

Identifying topics

You want to start your keyword research with first finding the topics that match your website's focus. Mainly choosing words/phrases that will match the content that your website is going to rely heavily on.

Using tools

The next important step is to use research tools to help you find additional keywords that relate to the previous topics that you chose.

Analyze the Keywords

Now you want to analyze the keywords that you have found from using those tools to select ones with good search volume, low competition, and that have high relevence towards your topic.

Select Keywords

Based on your results that you got from anaylzing keywords, you want to select keywords that will provide your website with the highest potential for your SEO goals.

Tools for Keyword Research

There are several tools that are available to use to help you in your keyword research. I would recomend tools like Google's keyword Planner for searching for keywords with high volume and competition data. Another good tool I would recomend is Ahrefs, which has tools that can help provide insights on potential traffic generated from keywords. As well as insights on the difficulty and search volume of keywords.

If you are looking for a more indepth tutorial on how to run and use a keyword tool I recomend you watch the demo that is on the Ahrefs website (linked in sources page)