University of New Hampshire, Department of Computer Science

Information Technology 502
, Intermediate Web Design

Spring 2024

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Design Template by Anonymous

Content Optimization Strategies

Effective content optimization invoves the strategic use of keywords, and ensuring the content is engagin and informative. It's critical to your website's success as it improves visibility and user engagement on your site. This is important as it will directly influence your search engine rankings.

On-Page SEO essentials

Optimizing Tags, Content, and URLs

Title tags should include the main keyword and be unique to each page. Meta descriptions for your site need to be compelling and include key phrases to encourage clicks from search results. URls should be readable, consise, and include relevant keywords.

keyword optimization of url
The url for this page exibits good URL optimization as it includes a keyword for this webpage

Enhancing User Engagement

Use short paragraphs, bullet points, and subheadings throughout the content on your page. Doing this will make your pages content easy to read for users. When Incorporating relevant images and videos that support your content you want to ensure that these elements have approperiate ALT tags that include keywords to improve SEO.

Technical Aspects

Effective technical SEO means that your website is well-structured and accessible to search engine cralwers. Enhancing both usability and your search rankings. Some key essential technical optimizations to focus on:

Mobile Optimization

The use of responsive design in your website makes your site possible to suceed on various types of devices. This is a key aspect as a mobile-friendly site leads to a signifant increase in search rankings. Expecialy with a high amount of searches being done on mobile devices.

Site Speed

Having fast load times throughout your website will lead to a better user experience and are favored by search engines. You want to make sure you are compressing images, using minimal amounts of CSS and JavaScript, as well as using browser caching to increase the load speed of pages. Search engine crawlers tend to recomend sites that take to long to load a lot less than sites that load faster.

SSL Certification

Having your site secured with HTTPS to protect things like user data. Will greatly improve your websites trust with search engines, positively impacting your search engine rankings