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Introduction to SEO

What is SEO?

Example of search Engine — Google is the prime example of a Search engine

Search Engine Optimization (SEO) refers to the process of optimizing a website to improve its visibility and ranking on search engines. By enhancing both the quality and guantity of website traffice, SEO plays a pivotal role in digital marketing.

Key Components of SEO

SEO is divided into three main areas. On-Page SEO Focuses on the content and structure of the website to make it more favorable to search engines. Off-Page SEO invloves external factors like back linking and social signals that influence the site's reputation and authority. Thenical SEO ensures the website is designed in a way that search engines can easily crawl and index the webistes content.

Importance of SEO

SEO is crucial for increasing a website's reach, attracting more visitors, and converting them into customers. It helps websites to appear on the first page of search engines, which significantly increases the visibility and user traffic towards the website.