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The Evolution of SEO and Google's Reign

Google quickly became a leader in the search engine space after its launch in 1998.

In 2000, activity exploded as Google became the client search engine for Yahoo!

By 2025 Google has great dominance in the market share.

• 1990-2000s: Keyword Matching and Link Building
  • Keyword Matching: Search engines ranked pages based on exact keyword usage in content, titles, and metadata.
  • Link Volume: Refers to the total number of backlinks a site has. A backlink is when one website links to another.
    • Example: If a major news site links to your blog, Google sees that as a sign your blog is trustworthy and relevant.
• 2000s: Semantic Search
• New Smarter Algorithms:
• Google introduces "smarter" algorithms to better understand user intent rather than just matching keywords.
• This time saw the beginning of incorporating high level machine learning and NLP into Search Engines.
• 2010s: Mobile and Voice Search
• The rise of smartphones:
• Increased smartphone searches and voice assistants like Siri changed the way people searched.
• Mobile first indexing: Google began to prioritize the mobile version of websites for indexing and ranking.
• This shift occurred because the use of search became more prevalent via phones than desktop machines.
• Voice Optimization: With the popularity of tools like Siri, Alexa, and Google Assistant, users started speaking their search queries.
• SEO needed to adapt by focusing on natural language, question-based queries, and featured snippets, there are the short answers that appear at the top of Google search.
• 2020s: AI Overviews and Personalization
• Google's AI powered tools create a much more dynamic search experience. Search engines were now able to generate dynamic search summaries tailored to the users personal history.
• SEO now must account for semantic analysis, user's intent, and AI generated results/overview.
• Semantic Analysis: The process that allows computers to interpret the context of words or phrases at a high level.

SEO Tactics That Stand the Test of Time

Now that you have an understanding of how much SEO has evolved, and who is the leader in the space we have the necessary background to dive into the three timeless SEO tactics. These three tactics are the SEO methods that will stand the test of time, regardless of algorithm changes.

• On-Page SEO: Structuring individual web pages for maximum relevance and clarity.
• Technical SEO: Ensuring your site performs well and is accessible to search engines.
• Content SEO: Crafting high-quality, keyword-driven content that satisfies user intent.