Design Template by Anonymous

What is IA?

Analyze the two websites screenshots below.

Do you sense a difference in the layouts of the two websites? If you answered yes, that is due to a discipline used in design called Information Architecture.

Information Architecture. is the practice of making information findable and understandable. In Web Design this can include such things as searching, categorizing and formatting entities within an application or space. In Web Design, having a well organized yet simple application is a critical element to the overall success of the product and developers must not overlook such a concept as to avoid losing the audiences attention and desire of using their services. In the two screenshots produced above you see evidently to sides to this spectrum of Information Architecture with Edmonton International Airport displaying intuituve yet easily navigatable webpage for flights and the movie The Roomshowing a unstructured, hard to navigate, cluttered alternative. Understanding the difference and more importantly the value between these two examples is a critical concept to ensure a succesful endevaor.